Show your commitment to better workplaces—one ally action at a time.
The “5 Ally Actions” weekly newsletter by Karen Catlin reaches 40,000+ professionals who care deeply about building better workplaces. By becoming a sponsor, your organization demonstrates a visible commitment to creating environments where everyone can thrive.
Sponsorship isn’t just recognition—it’s a signal to employees, job seekers, investors, and customers that your company prioritizes fairness and belonging as part of its core values.
Together, we’ll amplify your company’s dedication to being a place where employees can do their best work and feel that they belong.
☕ We also appreciate individuals who want to show support for the newsletter with a modest donation via BuyMeACoffee.
What are your sponsor levels?
Community Sponsor – US $10-$50 – For individuals who want to show their appreciation for the newsletter via BuyMeACoffee. One-time, or make it monthly.
Newsletter Sponsor – US $1000 – Your organization’s name and logo will be listed as a sponsor at the top of an edition of the Better Allies newsletter. You also receive space for a sponsor message with a max of 500 characters, which will appear between the 1st and 2nd ally action. To further acknowledge your support, Karen will tag your organization in a post about the newsletter on LinkedIn.
We only have one sponsor per newsletter.
Gold Sponsor – US $15,000 – Includes sponsoring 10 sequential editions of the newsletter plus an exclusive opportunity to host Karen for a virtual, one-hour “Ask Me Anything” session with your leadership team or a “Fireside Chat” with your employees (a $12,000 value). This interactive experience helps deepen your organization’s allyship practices while reinforcing your company’s role as a changemaker in creating better workplaces.
Contact us to sponsor a single newsletter or become a Gold sponsor.
How often do you send the “5 Ally Actions” newsletter?
We send it weekly on Fridays. On average, there are 45 editions/year. We don’t send them during holiday weeks or Karen’s occasional vacation.
How many people subscribe to “5 Ally Actions?”
There are about 40,000 subscribers. Most subscribe via MailChimp (35,000+). Others subscribe to receive it via a LInkedIn newsletter (3,500+).
What is your open rate?
The average open rate over the past year is 49.7%.
What are the demographics of your audience?
About 85% of the audience is based in the United States. Approximately 6% is in the United Kingdom, 2% in Canada, and the rest spread across almost every other country around the globe.
About 65% are women, 23% are men, <0.1% are another identity, and 12% are unknown.
Most subscribers work in the general category of “Business and Finance.”
How long have you been writing “5 Ally Actions?”
Karen started writing this weekly newsletter in 2018.
Can I read some past editions?
Yes, you can review some past issues of the newsletter to get a feeling for the content.
Better Allies® 