Show your commitment to better workplaces—one ally action at a time.
The “5 Ally Actions” weekly newsletter by Karen Catlin reaches 40,000+ professionals who care deeply about building better workplaces. By becoming a sponsor, your organization demonstrates a visible commitment to creating environments where everyone can thrive.
Sponsorship isn’t just recognition—it’s a signal to employees, job seekers, investors, and customers that your company prioritizes fairness and belonging as part of its core values.
Sponsors receive opportunities to be featured in the newsletter and on social media, collaborate on meaningful allyship actions, and engage directly with Karen in conversations about building better workplaces.
Together, we’ll amplify your company’s dedication to being a place where employees can do their best work and feel that they belong.
What are your sponsor levels?
Community Sponsor – US $10-$50 – For individuals who want to show their appreciation for the newsletter. Support Karen via BuyMeACoffee.
Bronze – US $5,000/year – Your organization will be recognized along with other Bronze sponsors at the top and bottom of every Better Allies newsletter for a full year. You’ll also be featured on our website. This visibility highlights your company’s commitment to building workplaces where everyone can thrive. Contact us to become a Bronze sponsor.
Silver – US $10,000/year – All the benefits of Bronze, plus the opportunity to collaborate with Karen to co-create one of the ally actions in an upcoming newsletter. This feature allows you to showcase how your organization is fostering workplace belonging in a meaningful, actionable way. A dedicated social media post on LinkedIn and Instagram will further amplify your story to Karen’s engaged audience. Contact us to become a Silver sponsor.
Gold – US $20,000/year – All the benefits of Silver, plus the option to co-create an additional ally action for an upcoming newsletter (for a total of two). And an exclusive opportunity to host Karen for a virtual, one-hour “Ask Me Anything” session with your leadership team or a “Fireside Chat” with your employees (a $12,000 value). This interactive experience helps deepen your organization’s allyship practices while reinforcing your company’s role as a changemaker in creating better workplaces. Contact us to become a Gold sponsor.
How often do you send the “5 Ally Actions” newsletter?
We send it weekly on Fridays. On average, there are 45 editions/year. We don’t send them during holiday weeks or my occasional vacation.
How many people subscribe to “5 Ally Actions?”
There are about 40,000 subscribers. Most subscribe via MailChimp (35,000+). Others subscribe to receive it via a LInkedIn newsletter (3,500+).
What is your open rate?
The average open rate over the past year is 49.7%.
What are the demographics of your audience?
About 85% of my audience is based in the United States. Approximately 6% is in the United Kingdom, 2% in Canada, and the rest spread across almost every other country around the globe.
About 65% are women, 23% are men, <0.1% are another identity, and 12% are unknown.
Most subscribers work in the general category of “Business and Finance.”
How long have you been writing “5 Ally Actions?”
Karen started writing this weekly newsletter in 2018.
Can I read some past editions?
Yes, you can review some past issues of the newsletter to get a feeling for the content.
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